Data Protection

L 77 Privacy Policy — Your data is safe with us

This Privacy Policy clearly explains how your personal information is collected, used, and kept secure on the l 77 platform.

Last Updated: January 2026 Language: Bengali (bn-BD)
Our Commitment

How We Protect Your Privacy

SSL Encryption

All data transmissions on l 77 are secured with 256-bit SSL encryption. No third party can access your information in any way.

Secure Data Storage

Your personal information is stored on secured servers. Regular security audits and monitoring ensure your data remains protected at all times.

No Data Sales

L 77 never sells your personal information to third-party advertisers or data brokers. Your data is used solely to provide you with our services.

Limited data collection

We only collect information that is necessary to provide our services. We do not ask for unnecessary personal details.

Your Controls

You can view, correct, or request deletion of your data at any time. Your data belongs to you.

International Standards

L 77's privacy policy is built in line with international data protection standards to ensure Bangladesh users receive the highest level of protection.

This privacy policy applies to all services on the l 77 (l77.run) platform. By using the platform, you are considered to have accepted the terms of this policy.

1 Introduction

L 77 is an internationally licensed online gaming and Sports Betting platform. We place the highest priority on our users' privacy. This Privacy Policy is designed to give you a clear understanding of what information l 77 collects, why it's collected, how it's used, and how it's kept secure.

We believe transparency is the foundation of trust. That's why this policy is written in plain language — no legal jargon, just straightforward information you can actually understand. Before you start reading l 77's Privacy Policy, know this: we never sell your data, and we never share it with any third party without your consent.

This policy applies to the l77.run website, mobile application, and all associated l 77 services. If you disagree with any part of this policy, please refrain from using our platform and contact our support team with any questions.

2 Information We Collect

L 77 collects two types of information — what you provide directly, and data collected automatically.

What you provide directly:

Data Type When It's Collected Requirements
Full Name At the time of registration Mandatory
Email Address At the time of registration Mandatory
Mobile Number At the time of registration Mandatory
Date of Birth At the time of registration Mandatory (age verification)
Address During KYC verification Mandatory
ID Document (NID/Passport) During KYC verification Mandatory
Payment Information During deposit/withdrawal Mandatory

Automatically collected information:

  • IP address and device type
  • Browser Type & Version
  • Date and time of access
  • Page Visits & Click Patterns (Analytics)
  • Location Data (country level)
  • Referral Source (where you came from)

L 77 never stores your full bank account number or complete card details. Payment information is processed directly through the payment gateway.

3 Purpose of Data Use

L 77 uses your information for the following purposes:

  • Account Management: To create, maintain, and secure your account.
  • Identity verification (KYC): To verify your age, identity, and address, as required by law.
  • Payment Processing: To process deposits and withdrawals and to prevent fraud.
  • Customer Support: To address your questions, complaints, or issues.
  • Service Improvement: Using analytical data to improve and enhance the platform experience.
  • Security monitoring: To detect suspicious activity, fraud, or money laundering.
  • Legal obligation: To comply with regulatory authority guidelines.
  • Relevant communications: To send you important updates, bonus offers, and promotional information (you can unsubscribe at any time).

L 77 never uses your data for any purpose not listed here. Before any new use, this policy will be updated and you will be notified.

4 Data Sharing Policy

L 77 never sells your personal information. However, data may be shared with third parties in the following limited circumstances:

  • Payment Processors: Solely to process transactions via bKash, Nagad, Rocket, or approved banks.
  • KYC Verification Services: With authorized partners for identity verification.
  • Legal Authority: In response to a court order or a lawful request from a regulatory authority.
  • Analytics services: For platform improvement — in such cases, the data is anonymized.

L 77 has strict data protection agreements with all third-party partners. They are not permitted to use your information beyond what l 77 authorizes.

L 77 never sells your information to advertising agencies, data brokers, or marketing companies.

5 Cookies & Tracking Technologies

L 77 uses cookies and similar technologies on its website. Cookies are small text files stored in your browser that help improve your browsing experience.

Types of cookies we use:

  • Essential cookies: For login sessions and security — the platform cannot function without these.
  • Performance cookies: To monitor page loading speed and identify errors.
  • Functional Cookies: To remember your language preferences and settings.
  • Analytics cookies: To understand platform usage patterns (anonymised data).

You can manage cookies through your browser settings. However, disabling essential cookies may cause some platform features to stop working properly.

6 Data Retention Period

L 77 does not retain your data longer than necessary. Retention periods by data type:

  • Account Information: For as long as your account is active, and for 5 years after closure (for legal purposes).
  • Transaction information: 7 years (as required by financial regulations).
  • KYC documents: 5 years after account closure.
  • Communication history: 3 years.
  • Analytics Data: 2 years (in anonymized form).

Once the retention period has passed, your data is securely deleted or fully anonymized. Some information may need to be retained longer due to legal obligations — in such cases, you will be informed.

7 Your Rights

As an l 77 user, you have the following rights over your personal data:

Right to Access

Request to view what information we hold about you.

Right to Rectification

You can request corrections if any of your information is inaccurate.

Right to Erasure

Request the deletion of your data under certain circumstances.

Right to Restrict Processing

You can request that the use of your data be restricted.

Data Portability

Request a download of a copy of your data.

Right to opt out of marketing

Unsubscribe from promotional emails at any time.

To exercise any of these rights support@l77.run. We will respond within 30 days. Please note that in certain cases, legal constraints may prevent us from fulfilling all requests — if so, we will explain why.

8 Children's Privacy

L 77 takes a firm stance on protecting minors. Our platform is not intended for anyone under 18, and we do not knowingly collect information from anyone under 18.

If a minor has accidentally created an account, we will immediately delete that account and all associated data upon being notified.

If parents believe their child has opened an account on l 77, please immediately support@l77.runto get in touch.

9 Third-Party Links

The l 77 platform may occasionally contain links to external websites (such as payment gateways or licensing authorities). These sites have their own privacy policies, and l 77 is not responsible for how they handle your information.

Before following any external link, we recommend reading that site's privacy policy.

10 Security Measures

L 77 applies industry-standard security measures to protect your information:

  • 256-bit SSL/TLS encryption — applied to all data transmissions.
  • Two-Factor Authentication (2FA) support.
  • Regular security audits and penetration testing.
  • 24/7 security monitoring system.
  • Restricted access controls — only authorized personnel can view your data.
  • Data backup and disaster recovery planning.

If you believe your account or personal information has been compromised, change your password immediately and contact our support team.

In the event of a data breach, l 77 will notify affected users within 72 hours as required by law.

11 Policy Updates

L 77 may update this Privacy Policy as needed. For significant changes:

  • A notice will be posted on the website.
  • You will be notified of updates via your registered email.
  • The "Last Updated" date at the top of the page will reflect any changes.

Continued use of the platform after any changes constitutes your acceptance of the updated policy. We recommend checking this page regularly.

12 Contact Us

If you have any questions or concerns about this Privacy Policy, or wish to exercise your data rights, please get in touch:

Our Data Protection Team typically responds within 3 business days. Complex requests may take up to 30 days.

You can also read our Terms & Conditions and Responsible Gambling page as well.

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Your data is safe — play with peace of mind

Your privacy and security are our top priority at l 77. Open an account today and enjoy safe betting on a platform you can trust.

Strictly 18+. Please gamble responsibly.

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